Is it worth it to switch from ActBlue to NGP VAN for payment processing?

Let’s explore the New "Optimized Checkout" Feature from NGP VAN

For years, ActBlue has been the trusted donation platform for Democratic candidates and progressive causes. It offers a powerful infrastructure that enables campaigns to collect grassroots contributions, tap into vast donor networks, and sustain recurring fundraising momentum. Its streamlined, widely recognized interface and established brand have made it a favorite among small-dollar donors across the country.

However, recent developments including scrutiny from the Trump administration and concerns raised within campaign circles, have sparked a renewed evaluation of the platform. Specific concerns include platform fees, limited customization, and the lack of direct control over donor data. These issues have led some campaigns to explore alternatives, especially solutions that integrate more seamlessly with campaign operations and compliance systems.

Enter NGP VAN’s Optimized Checkout—the latest update to its donation processing platform, developed as a direct competitor to ActBlue. Built on Stripe’s industry-leading infrastructure, Optimized Checkout introduces features like Apple Pay, Google Pay, PayPal, and Venmo compatibility, all within a unified donation experience tied directly to NGP’s broader campaign tools. The goal? Simplify the giving process, reduce donor drop-offs, and provide full compliance integration, without the need for manual syncing or third-party exports.

So, Is It Worth Making the Switch?

Let’s compare the core features of NGP VAN’s Optimized Checkout and ActBlue to help your campaign make an informed decision.

NGP VAN: Modernized Experience, Integrated Tools - NGP VAN’s newest update marks a major leap forward in donation technology. By leveraging Stripe, the Optimized Checkout automatically detects a donor’s most likely payment method, enabling quicker, smoother transactions. This streamlined experience reduces friction in the giving process—boosting conversion rates and saving valuable time in the process. For campaigns operating in a fast-paced environment, where every second and every dollar counts, that’s a meaningful advantage.

Here’s how NGP VAN’s new features may benefit your campaign:

• Streamlined Compliance: Unlike third-party processors, NGP VAN’s system is fully integrated with its compliance tools—removing the need to sync or export data for FEC reporting. This improves accuracy and reduces the risk of costly filing errors.

• Enhanced Donor Experience: Modern donors expect ease and flexibility. With built-in support for digital wallets, Optimized Checkout creates a smoother giving experience that can increase donation completion rates.

• Platform Consolidation: If your campaign already uses NGP VAN for compliance and CRM, switching to their payment processor can simplify operations, reduce vendor reliance, and improve internal coordination.

  
  

ActBlue: Proven Reliability and Donor Familiarity - ActBlue remains a foundational piece of the Democratic fundraising ecosystem. Since 2004, it has processed billions of dollars in contributions and built a donor community that spans every state and race level. One of ActBlue’s greatest assets is the trust and familiarity it holds with voters. Supporters with saved ActBlue Express accounts can make repeat donations in seconds, especially during high-urgency moments like debates or breaking news. Additionally, the platform supports powerful recurring donation options and broad digital integrations, making it ideal for campaigns prioritizing scale and brand trust.

Let’s be clear: ActBlue is a powerhouse when it comes to name recognition. Seeing its logo can inspire immediate trust, which can be critical during high-volume fundraising windows. For campaigns with large-scale donor lists or those relying heavily on small-dollar donations, this familiarity is a significant strength.

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If your campaign is looking to modernize its digital giving experience, reduce friction for donors, and simplify compliance reporting, NGP VAN’s Optimized Checkout is a strong contender. For those prioritizing brand recognition, scale, and broad donor familiarity, ActBlue remains a trusted leader.

Need Help Deciding?

At Princeton Strategies, we understand that technology choices are strategic decisions, especially when it comes to financial compliance and donor engagement. We guide campaigns through critical decisions like these—combining deep FEC compliance knowledge with operational strategy to help you grow confidently and compliantly.

📩 Reach out today to schedule your free consultation—and let’s discuss how we can help you focus on what matters most: winning your race.

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